6 types of SMS discounts for Black Friday

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Black Friday is one of the biggest shopping days of the year and SMS marketing is one of the most effective ways to reach customers with great deals. Short, direct and well-targeted SMS messages can boost your sales during this period. Here are 6 types of SMS discounts you can use to run a successful campaign during Black Friday:

1. Exclusive discount code for loyal customers

Reward your most loyal customers with a special offer that only they deserve. For example, provide them with a discount code that allows them to buy in advance or at a higher discount than regular customers.

Example SMS: “Thank you for being our loyal customer! As a thank you, get 20% off all Black Friday products with code BFVIP20. Shop now! [link]”

2. Limited Time Discount

Create a sense of urgency by offering a discount that is only valid for a limited time. This strategy works great and motivates immediate purchase.

Example SMS: “Right now! 30% off everything today only from 2pm to 6pm. Use code BF30. Don’t miss it! [link]”

3. Gradual discount

The more the customer spends, the more discount he gets. This way you can motivate them to give your customers higher discounts and you to get higher sales.

Example SMS: “The more you spend, the more you save! Spend 100 EUR and get 10% discount, spend over 500 EUR and get 20% discount! Use code BFSALE. [link]”

4. “Two for the price of one”

One of the most popular promotions is the “buy one, get one free” offer. According to marketing studies, 66% of shoppers rated this type of discount as their favorite and 93% of all shoppers took advantage of this offer. Use this strategy to your advantage during Black Friday.

Example SMS: “Buy one product and get the other one free. Offer valid today only, use code BFRIDAY! [link]”

5. Free shipping

For many customers, free shipping is a major deciding factor. Combining this offer with a discount can be extremely effective.

Example SMS: “Get free shipping on purchases over 100 EUR! Shop now on Black Friday. Use code BFSHIPPING. [link]”

6. Secret discount

Surprise your customers with a secret discount. These customers will feel special and won’t miss such an offer!

Example SMS: “Secret Black Friday discount! Use the code SECRETSALE to reveal a discount just for you! [link]”

These types of SMS campaigns can be a great tool for reaching customers and increasing your sales during Black Friday. Remember that personalization and timing are the keys to success, so use your customer data to make your campaign as effective as possible. We offer all of this under one roof at GoSMS.