6 SMS practices that work and get results

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Whether you’re a seasoned SMS marketer or a newbie, we’ve prepared some interesting ways to use text messaging to get maximum results with minimum effort.

1. Growing your contact list

Building and expanding your database of relevant contacts is essential. At the same time, it’s important to ask yourself how good your current contact database is if you’re already collecting contacts. We have prepared some tips for you on how to expand your customer database. There are several ways to subscribe to the newsletter.

Contests – You can get SMS contacts from different sources and in different ways. On the web, on business cards and flyers, on products, etc.
Collecting data from the web – adding a consent checkbox to a form that the user has already filled out is a very simple and effective solution.
Events – if you join various events such as exhibitions or trade shows, this can be a great opportunity to collect leads here as well.
Social networks – entice your potential subscribers on social networks as well. Introduce them to the benefits they can get from you through SMS messaging.
Instore – promote the benefits of SMS in stores, this is a very common practice. Send customers SMS short codes that they can use right away in your branches.
Feedback – this is particularly the case in restaurants, where staff leave cards on tables asking for feedback via a short or QR code.

2. Creating welcome SMS

Send welcome messages to new SMS subscribers. You are sure to entice new members to sign up. Now it’s important to show them what you have in store for them. Send them a welcome SMS with the offer they were interested in. At the same time, introduce them to the other attractions you have in store for them.

Nurture these contacts, so customers will feel special and confident that they made the right choice to receive SMS messages from you.

3. Use of automated text marketing messages

Within automated text messaging, you can also work with keywords in the reply SMS. Send a text message to your subscribers and if the reply contains the keyword, another automated text message will be sent.

An example is an SMS message from a travel agency:

SMS 1: Hello Martin, what holiday destination would you like to visit this year? Write us one country and we will send you a special offer just for you. CA Travel Agency

SMS from Martin.

SMS 2: Great choice! A limited time 24-hour offer to this destination is waiting for you on our website www…., don’t miss it. Travel Agency CA

However, you can also send these automated messages if:

Abandoned Cart Reminder – SMS message is sent when a customer leaves items in the cart and does not complete payment. Subsequently, an SMS message is sent with the “forgotten” item, which you can supplement with, for example, a discount code to motivate the customer to complete the purchase.
Reminders of favourite items – you can also send an SMS message if the customer has spent some time browsing an item in your store but has not purchased it or has placed the product among their favourite items.

4. Effective sales SMS messages

Make a first impression
When a customer receives an SMS message, on a smart phone or smart watch, they are shown a preview of the opening sentence without opening the message. That’s why it’s very important to impress him in the opening sentence. Work with the first line of the SMS as if it were a headline that must entice further reading. Choose your words carefully and make an impression, be urgent.

Be exclusive
SMS subscribers expect that by signing up to your database they will get exclusive offers and benefits that others just can’t get. Be sure to oblige, send these promotions to them as a priority and increase their loyalty and relationship with your brand.

Send a variety of SMS
You can reach your customers with different types of SMS messages, not just sales ones. It’s important to strike the right balance in your communications and keep their attention. And what other SMS can you send to your customers?

  • Free shipping
  • Abandoned cart reminders
  • Reminders to restock your favourite products
  • Your brand story
  • News alerts
  • Tips, ideas and guides
  • Product/service launches

5. Segmentation and personalization

As marketers, you certainly have access to a lot of data about your customers through various registrations. Be sure to use these as part of your segmentation.

Segmenting your audience into categories based on their interests and demographics can ensure that your messaging works great. If your online store offers a large number of products or services, why would you send customers who have purchased a pool, for example, that you have stocked new electric bikes. You would be wasting financial resources. Rather, send them information that you have just stocked exclusive pool cleaning chemicals that will eliminate even large deposits.

Don’t forget to personalize. For example, use first names to wish your customers a happy holiday. You’ll make them happy, building trust and loyalty to your brand.

6. SMS messaging platform integration

For everything to work properly, integration with a good bulk SMS marketing platform is crucial. With GoSMS, you’ll find the right solution for sending marketing SMS. You’ll have your contacts in one place, you can segment them and work with personalization. Plus, you can then evaluate everything in statistics. All you have to do is register and you will get free credit for several test SMS from us.