6 tips to spin summer sales thanks to bulk SMS
Summer is slowly knocking on the door, and as you probably know, this period is not exactly the ideal time to sell. Most customers go on vacation and in general people spend more time outdoors instead of in front of their computers. However, they remain active on mobile phones all the time, which is why SMS marketing is the right choice even during the summer months. Create your summer marketing strategy, use SMS marketing and turn summer sales to your advantage
1. Choose the right time
When it comes to planning a summer sale, there is no right time that works reliably for all sellers. Your plan will depend on your company’s product and target customer. Use your current data to guide your timing decisions. The same goes for deciding how long the summer sale should run. Data from Shopify shows that 77% of summer sales run for one week and 26% only run for one day or less. Opt for shorter sales because they generate more revenue! In case you want to reach an international market, you will need to schedule your messages to work in different time zones. A good SMS marketing platform thinks about all of this.
2. Don’t underestimate the power of brevity
If your customer is on a family vacation or just enjoying the summer at home in the garden, they probably don’t want to read long marketing messages. On the contrary, be brief. Your SMS will be partially displayed on mobile devices and already at this stage the customer should recognize the content that should attract them for the next click.
3. Organize a promotion and invite customers
Steamy summer days are perfect for hanging out with friends. Why not combine the pleasant with the useful? Events associated with good food, relaxation and pleasant music are very popular in the community. Reach out to your contacts and invite them to a summer sales promotion. In this way, you create deeper social ties that expand awareness of your brand.
4. The first 100 customers get a special discount
Are you wondering how to quickly attract your customers? A discount code for, for example, the first 100 purchases following your bulk SMS message is an ideal announcement of the summer sale. A limited offer motivates your customers to take immediate action.
5. Organize a summer competition
Who doesn’t love contests and free stuff. Use bulk SMS to reach your customers with a summer competition. By involving a customer in the competition, you collect contacts, increase traffic to your website and last but not least, of course, sales.
6. Announce that discounts are coming
Consider also using the deduction until the start of discounts. You will arouse anticipation and curiosity in your customers, which will lead to higher traffic to your e-shop. If your launch is successful, the start of summer will be synonymous with the start of your discounts.
We hope that our tips will make it easier for you to prepare your summer marketing strategy. Do not hesitate to use our SMS gateway GoSMS, through which you can reach your contacts quickly and efficiently.
