9 biggest myths of SMS marketing

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If we are talking about digital marketing, we may come up with the idea that it is too congested in communication. With the overall saturation of this environment, it can be challenging for your business to excel.

SMS marketing is a clear choice for effective communication within your marketing strategy. In 2020, more than 2.7 trillion SMS messages were sent worldwide. Compared to the previous year, this is an increase of 10%.

Why don’t you use SMS marketing for your communication?

SMS communication can be plagued by several myths that may prevent you from using this effective communication channel. We will look at the most common ones today and try to disprove them.

And what are the most common myths?

  1. It is difficult to monitor how SMS campaigns are doing.
  2. Only millennials use SMS messages.
  3. Recipients of SMS messages need a smartphone.
  4. Marketing SMS are SPAM.
  5. Customers find SMS messages annoying.
  6. SMS marketing is only a one-way type of communication.
  7. Bulk SMS are expensive.
  8. Business SMS messages only work for large companies.
  9. SMS marketing is complicated.

It is difficult to monitor how SMS campaigns perform

In the early days of communication via marketing SMS, campaign analyzes were primitive. And it was at this time that the myth arose that it was impossible to monitor campaigns effectively.

Today, technology has advanced rapidly and provides many more measurement options.

And what can you find out?

  • SMS delivery
  • Sending an SMS
  • Non-delivery of SMS
  • Insufficient credit information
  • Invalid phone number
  • Rejection of an SMS message

In addition to monitoring the status of SMS messages, you can also use various metrics. It is possible to insert a shortened URL address in the body of the SMS message, you will mark this URL address with special labels and you can then better evaluate from which source the user came to your website and whether he carried out any conversion.

Only millennials use SMS messages

Another misconception is that SMS messages are used only by the younger generation. Sure, mobile technology may have become more popular with this generation, but in today’s digital age, it’s hard to find someone who doesn’t have access to a mobile phone.

According to the Text Communication Report analysis, most consumers will check their mobile phone within three minutes after waking up. Almost all consumers check their mobile devices at least every 30 minutes.

Yes, it has been proven that the younger generation between the ages of 18 and 29 has more control over their mobile devices than the older generation. At least 7 times an hour. However, consumers over the age of 60 view their devices an average of 3 or more times per hour.

While most users tend to use SMS for personal communication, over the years the distribution of business SMS messages has expanded. An analysis from 2019 shows that 69% of all consumers under the age of 44 would welcome the opportunity to contact the company via SMS.

SMS recipients need a smartphone

The very first text message was sent in 1992, since then the service has moved rapidly and is available on all mobile phones without the need for additional software.

Since the 1990s, there have been, among other things, smartphones, which started in the form of PDAs (personal digital assistants). Smartphones are now defined as devices that combine computing with a mobile device.

Marketing SMS are SPAM

The marketing message that is sent via SMS is governed by strict antispam laws against the sending of unsolicited and fraudulent SMS messages.

Mandatory opt-in and opt-out elements for SMS communication have become the norm all over the world, discouraging most companies from sending SPAM SMS messages to those who do not want it.

Customers find SMS messages annoying

As mentioned above, 3/4 of users would prefer to communicate with the company via SMS messages. Text messaging is one of the most common forms of communication, and many customers would choose this type of communication rather than another.

On the other hand, consumers are very vulnerable to providing their phone number, so most businesses will not intentionally bombard their customers with annoying text messages. With advanced metrics, companies can track which campaigns worked and which didn’t. If the subscriber finds your message really annoying, he can immediately opt out of this form of communication.

SMS marketing is only a one-way type of communication

Many traditional media and advertisements have always been one-way. In addition to personal or telephone communication, we can say that two-way communication has only recently become popular.

Thanks to SMS messages, e-mail, chats, social networks, etc., this type of communication is now widespread. Two-way SMS messages will allow your company to educate its potential customers and thus communicate directly with a highly relevant audience.

And what type of SMS can we include in two-way communication?

  • Winning text SMS messages.
  • Answers to discount codes.
  • Answers to keywords.
  • Evaluation.
  • Market research.
  • Etc.

Bulk SMS are expensive

As with most purchases, when you shop in bulk, it’s usually more affordable for you. Of course, depending on the SMS provider, but almost 100% more SMS can save you money.

Thanks to the SMS message, you are able to reach a highly relevant customer for less than 0,0072 euro. Compared to other communication channels, this is really a minimal cost. In addition, with a free trial credit, you can try everything without risk.

Business SMS messages only work for large companies

Whether you are a large company or a small company, SMS messages work exactly the same for everyone. This is a short text message 160 characters long. To do this, you need to know your audience and send relevant SMS messages. These two factors play an equally important role in both large and small companies.

SMS marketing is complicated

From the beginning, SMS marketing may seem complicated, you need to set the right communication strategy. However, this does not mean that your SMS marketing campaigns must be complex or difficult to implement.

On the contrary, the better organized you are, the easier it will be to manage SMS messages and segment your customers. Once you have registered your account, you will top up the required credit, you can send text messages.

SMS messages are a great means of communication and we believe that our article has dispelled your fears about the use of SMS messages in mass communication.

Try our GoSMS gateway and see for yourself how simple it is.

 

>> Try GoSMS Gateway for free <<

 

If you need advice, do not hesitate to contact us by e-mail at support@gosms.eu. We’re here for you!