What GoSMS looked like before and today. Or how to miss a long way in a few years
GoSMS Gate has been here with us for some time now. And if we want to be completely specific, the first customers could start using the SMS gateway service from December 2014. Some time has passed since then and the development of this communication platform was connected with that. And what GoSMS looked like before, as it is now, and how it is doing, we will discuss this in the following lines.
What did the website look like?
In addition to the fact that the SMS gateway is constantly managed and improved by our colleagues from the technical department in its background, which the average customer will unfortunately not see, but can recognize when very fast and high-quality bulk SMS delivery, there has been a big change in website design.
In the beginning, the site was built very simply only in czech language with the aim of addressing primarily independent municipalities, with the proviso that it would be possible to use SMS messages as a communication that will replace the classic municipal radio. You are definitely interested in their appearance, we will be happy to show you. 🙂
Compared to today’s parameters, this website had several shortcomings. One of the big shortcomings was that the initial claim did not specify what the service specifically mediates. There is a lack of information that the GoSMS is an SMS gateway through which it is possible to communicate through bulk SMS messages. At the same time, it is missing who exactly the SMS gateway is intended for. The user will get this information only after scrolling below, which is not ideal for the first interest of a potential customer. Another big disadvantage was that the website was not ready to be displayed on a mobile device, which was experiencing a larger and larger boom at the time.
As the municipalities themselves did not show much interest in the use of SMS messages, it was necessary to perform a new market analysis and specify new customer segments who might be interested in the GoSMS service and could use it.
The new target group thus became the entrepreneurs themselves, who own a business and require more efficient communication with customers and at the same time want to take advantage of a certain degree of competitive advantage.
With the new targeting strategy of our service, it was necessary to perform a thorough review of the website. Modernize and refine them so that they give a clear idea of what customers can expect from GoSMS. And judge for yourself, the shift was really big. 🙂
Thanks to a change in our communication strategy and a new website, we were able to target the businesses themselves. They have had and continue to be more and more interested in our service. They can thus communicate with their customers not only through their GoSMS account, but also thanks to the API connection with their e-shop or other platform.
SMS messages can be divided into four categories, which our customers use, namely:
- Transaction SMS (eg order payment confirmation)
- Status SMS (eg the order has just been sent)
- Marketing SMS (eg use of discount events)
- Other SMS (eg meeting confirmation)
Integration, integration, integration
In order to make the use of GoSMS also more pleasant for our customers on other online platforms, we are gradually expanding the list of tools in which GoSMS can be used without the need for complex programming and connection. The most popular integrations on the part of our customers include Shoptet, Pohoda or Ecomail, but we also have a number of other integrations, the complete list of which can be found here.
Within these integrations, all you have to do is register an account with GoSMS and link it in the selected integration via unique API codes, which are automatically generated for each customer in their GoSMS account.
Do you have special wishes? We will fulfill it for you
As more specific requirements for the preparation of the SMS communication gateway began to appear on the part of customers, we decided to create the myGoSMS service, which will satisfy even these specific wishes. And what tailor-made solution is this?
- SMS allowances
- SMS broadcast
- Parking SMS
- SMS fare tickets
- Voting polls
- Charging online walltes
- And many more
One of the very interesting elaborated requirements was to devise, prepare and process updated issuing of allowances to drive through the Brdy landscape park. You can read about how it all worked out in the case study.
Hooray for the world
As our domestic customers were and are satisfied with GoSMS, we decided to make other customers happy abroad as well, with GoSMS crossing the borders of our homeland. Since many of our customers were also from Slovakia, our steps were quite clear. GoSMS officially entered the Slovak market in 2019. And since we are doing very well in the expansion, the decision to enter another foreign market did not take long. Several analyzes were carried out as to which of the neighboring markets would be attractive for the GoSMS service, and despite a higher level of competitors, we entered the German market last year in 2021, where we believe we can win our place thanks to quality services.
GoSMS is constantly growing
GoSMS is constantly growing, mainly thanks to you, our customers. In the beginning, several hundred SMS per month were sent through the gateway, now in 2022 we are in the millions. Our service has come a long way and we are glad that there is more and more interest in it and that our customers want to make communication with their customers even more pleasant and better, whether through transaction, status or marketing SMS.
And if you’re wondering if GoSMS is right for you, we definitely recommend trying it out. By registering with us for the first time, you will receive a bonus of 1 EUR and you can try to send your first SMS campaign.
