How to use SMS marketing to build brand loyalty?

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The big players in the market represent significant competition for smaller companies. Convincing consumers to buy from you is no easy task.

What can you do to make your brand successful?

When it comes to reaching consumers, communication is a big part of what determines success. In other words, get your products/services to customers first.

In this case, SMS marketing is a great asset for your communication. With a 98% open rate, SMS has been found to be one of the most effective promotional channels. So wouldn’t it be a shame not to use it?

SMS marketing is more than just a sales tool – there are different strategies you can use to make a real connection and show your customers that you care.

How to further use SMS messages?

Inform customers about your opening hours

Whether it’s just a temporary closure for maintenance or extended opening hours during the TOP trading season, make sure your consumers are kept in the loop. There’s nothing worse than walking into a store and finding it’s temporarily closed and you’ve been misinformed. You can send your customers a text message to let them know when the best time to visit your store is.

For example, a text message might look like this: ‘Hi, we wanted to let you know that we will be closed over the Christmas period from 24-27 December and 1 January. YourStoreName”

Show your customers you’re thinking of them

You can send holiday greetings via SMS, for example, to add a different flair to your communication strategy. Segmenting your contacts in conjunction with SMS campaigns for interesting times of the year such as Christmas, New Year, holidays, etc. leads to creating real customer loyalty with your brand.

Get feedback and talk to your customers

One of the most effective ways to improve customer service is to actively seek feedback, for example through a quick SMS survey. SMS surveys can help identify any problems in the purchasing process, for example. It’s always a good idea to add a small incentive – if the opportunity arises to redeem a discount code or win a gift voucher, you can motivate respondents all the more.

Offer SMS gifts

Competitions and prize draws are a great way to get creative and engage your customers. By taking these steps, you can also learn more about your customers and what matters to them. In this case, you’re building a sense of loyalty that will ensure they’ll buy from you in the future. SMS contest/giveaway campaigns are a great way to increase engagement and motivate consumers to stay loyal to your brand.

Conclusion

It’s important to remember that while SMS marketing is a powerful tool that can help you achieve your sales goals, we’ve focused primarily on how to use SMS to boost customer engagement within your brand this time around in our article.

We believe that by using some of the ideas above, you can take your SMS campaigns to the next level and make your customers more receptive to sales promotions and discounts.

If you want to get even more out of your SMS marketing, use the GoSMS SMS gateway. Plus, we have a free bonus credit for every new customer.