Why is it important to personalise SMS messages?
How well do you know your customers? The goal of personalisation is to make customers feel that you have written a message just for them. Tailor the content of your SMS to your customers and even better to individuals. If the recipient of a marketing SMS feels a personal connection, you’re increasing positive awareness of your business and building a strong community and relationships. And what should you focus on when personalizing?
Purchase history
Getting to know your customer well will help you know their purchase history. This information lets you know what campaigns have the potential to reach a particular person. In our GoSMS app, you simply create segments yourself so you can target your SMS campaign even more precisely. You can categorize your customers by age group, gender, region, interests, etc. Then you just create your SMS content for the target group and send.
Reaching
One of the basic building blocks of personalization is addressing. If you tailor your SMS so that each recipient is addressed by their name, it will add a more personal touch to your message and reinforce your brand’s reputation and individual approach to your customers.
Birthday SMS
You can delight your customers with a birthday wish. Such a birthday discount will make everyone happy and delight many customers. It may happen that the customer does not want to tell you the date of birth for personal reasons, do not despair and use the holiday to wish you a happy birthday. The form of the gift is up to you. It can be in the form of free shipping or a discount on your next purchase.
Reminder of an incomplete purchase
For whatever reason, the customer may have left the page with a full cart at checkout. You can remind the customer that they have not completed their purchase. If he didn’t complete the purchase on purpose, he will simply click your message away.
Notification of stocked products
If your customer has expressed interest in a product that is no longer in stock, notify them of its availability in the future. If your store has a “watchdog” setting for out-of-stock products, your system will take care of such messages almost by itself. The customer will get the feeling that you simply know about him, and his requests are heard from your side.
Invitation to an event
If your company is organising a new store opening, for example, you have the ideal opportunity to reach out to your customers by inviting them to a smaller circle of tribal customers. Such an invitation has an exclusive effect on the customer. You can add a discount code for online ordering to the event, so even people who can’t make it to your event won’t miss out on the benefits.
Priority actions for members
Treat your members to exceptional promotions and discounts. The customer feels a distinctive and exceptional approach and becomes part of your community. At the same time, also offer membership to new customers and be sure to mention what benefits it brings. This way you gain valuable contacts, which are the most important marketing tool.
Why SMS?
The open rate of SMS is 97% within 5 minutes. This is a strong argument that puts SMS in a leading position among marketing tools. However, not all messages can be squeezed into SMS, mainly because of its size. So be sure to find a balance in these two worlds that suits your business requirements above all.
If we can be of any help to you in the field of SMS marketing, please do not hesitate to contact us at support@gosms.eu. We will be happy to answer your questions.
