Custom SMS sender name: A necessity for your communication?

Do you have an SMS campaign ready and are thinking about sending it under your own brand name? If your answer is yes, definitely read on.

Is it important to use your own sender name?

A custom sender name is a feature that allows the recipient to define the SMS within your brand. This is the name that appears as the sender of the SMS to the recipient of that text message.

If you use a custom sender name, this will differentiate you from sending under a traditional phone number and will make you quickly identifiable to the recipient.

Be unique

Hand on heart, wouldn’t you like your customers to know who is texting them? Properly defining and choosing your own sender name should be a priority for you. After all, your business strategy matters to you, right? That’s why customer value and brand loyalty is really important for any business. That’s why SMS that are sent under the sender’s own name ensure that the brand is easier to remember in the minds of customers compared to a standard phone number.

Just as it is the case with social networking sites, for example. You are less likely to accept a friend from an unknown person. Thus, you’re also less likely to click on a text message from an unfamiliar phone number than one that’s labeled with the name of a company you trust.

The more value your brand has, the higher the desired conversion rate from the SMS campaigns you send.

Below are answers to some of the most common questions from our clients that relate specifically to using a custom sender name.

Can a custom sender name contain both numbers and letters?

Yes, a custom sender name can contain both numbers and letters of the alphabet. You can choose a combination of letters (AZ) and numbers (0-9) for your SMS campaigns.

How long a sender name can I use?

The maximum length of a custom sender name is 11 characters.

How do I register a custom sender name?

You log in to the GoSMS app and verify your account. Once authenticated, you can request a custom sender name in the Channels category (in the details of each channel). The approval process for your request, including the assignment of a custom sender name, takes approximately 14 days after the contract is signed.

How much does a custom sender name cost?

The fee for a custom sender name varies depending on the country to which you will be sending SMS messages. You can see an overview of the quotations in our calculator. However, for most countries the registration fee is 13,56 EUR excluding VAT and the subsequent monthly rental is 13,56 EUR excluding VAT.

Can recipients reply to SMS sent under their own name?

A custom sender name only allows one-way communication, so the recipient of your message will not be able to reply to the text message. However, recipients can contact you using your phone number or any other contact information you may provide in the message.

What types of businesses are affected by using the sender’s own name?

Custom sender name is a popular feature for a wide range of businesses. There are no restrictions.

Do I need to register a custom sender name for each country I plan to send SMS to?
Mobile network operators have their own rules and regulations in each country, and this also applies to custom sender names. For some countries, you may need to register your own sender name separately. Our company takes care of the registration, you don’t have to worry about anything. Just send us the request, we will check everything and inform you about the next steps.

Conclusion

If you are not already using a custom sender name, consider this option that GoSMS offers. It brings a number of interesting benefits for your business. If you have any further questions, please don’t hesitate to contact us at support@gosms.eu.