Explore the benefits of SMS for your business

Effective customer engagement is the alpha and omega of your business and can rapidly propel your development and growth. In our article, we look at how SMS in its simplicity can change the game in your favour.

You may have found yourself in a situation where it was daunting to find and set up the most effective communication strategy. Think about it and reduce all your ideas down to the very basics and to the core of the entire strategy. That is relevant communication with your customers at the right time. Primarily it’s about building relationships with your clients and also making them feel that you care and are thinking about them. Creating long-term relationships with your customers is not only essential, but also cheaper than attracting new customers.

A business that communicates effectively with its customers and wants its customers to be engaged through relevant content creates a strong, long-term relationship that benefits both parties. So let’s take a closer look…

Customers prefer text communication

Recent surveys have confirmed that more than 75% of users prefer to communicate with businesses via text message.

Consumers report that they prefer appointment reminders, billing reminders, SMS notifications and passwords, event time changes, latest and greatest deals, discount coupons just via text messages.

Businesses that use this communication are making their customers’ decision making very simple and easy at the click of a button.

For example, SMS has reduced the number of missed appointments in situations where one party has forgotten. The text message made it very quick and easy to remind the scheduled appointment.

Communication via SMS is two-way and can benefit both parties if done effectively. Both customer service and client satisfaction are improved.

Become more efficient and productive by reducing the number of phone calls to remind you of an appointment or unpaid invoice. Send this reminder by clicking the send button and notify your customers immediately and quickly.

Sending a text message simply works

According to Business Text’s latest statistics, SMS messages boast an incredible 97% open rate and 90% of them are read within three minutes of delivery. The engagement rate is around 40%.

It’s great to see that SMS messages are really working, growing in volume and becoming more and more of an essential communication tool for any type of business. SMS is so efficient and fast that it is putting other communication channels in the dust.

SMS is one of the most trusted means of communication and when used correctly, will achieve your goals very quickly.

SMS is a simple and easy to use service

Through our API documentation, you can easily connect GoSMS to a third party application, whether it’s your e-commerce store or accounting software, for example. And if you are not tech-savvy and still want to send SMS messages, you have nothing to worry about. You can quickly write SMS messages, import your contacts and send messages in no time in the GoSMS account itself.

In addition, GoSMS offers a number of ready-made integrations with other applications. The integration with the e-shopping solution Shoptet or the accounting program Pohoda is very popular.

This allows businesses to send short and punchy messages, even at the last minute before the event itself is launched. There is no need for long preparations. You type a 160 character text and send. The text message is then delivered to hundreds or even thousands of your customers in an instant. You may think this is an outdated technology, but the opposite is true. It is the easiest and most effective way to reach your customer database.

SMS communication is affordable

GoSMS SMS messaging service is not only affordable but also very easy to use.

Sending SMS messages does not require a team of creative strategists. All you have to do is think, write a short text message and click send. You don’t need a team of employees to plan and run these simple campaigns, you can do it yourself. Plus, you can effectively manage how much you want to spend on your campaign. From a business perspective, text messages are an excellent means of communication that you’ll always have on hand to deliver your message to the right people.

Reach your customers 24/7

Hand on heart. We all have our mobile devices available 24/7. This brings significant benefits and results in the perfect way to get information literally into the “palm of your customer’s hand” quickly.

Contacting a customer directly by phone can be time consuming, it doesn’t always work. Emails can get stuck in the bulk mail or even SPAM folder. However, SMS messages will always be delivered and read when the customer wishes. They will not be so annoying, but very effective in getting the message across.

If you too want to fall under the spell of SMS messaging, sign up for a free account with GoSMS in seconds. Just top up your credit, upload your contacts, write a short message and you’ll be sending a message in less than an hour. Doesn’t that sound great?

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