Proven tips for texting on Black Friday and Cyber Monday

Black Friday on November 25, 2022 and then Cyber Monday on November 28, 2022 are among the biggest sales events of the year, along with Christmas. Black Friday is the day when many stores offer huge discounts, while Cyber Monday is its online equivalent. As a result, this means discounts, discounts and more discounts from Friday to Monday. Online and offline. Of course, many companies take advantage of this by motivating their customers to buy with various creative marketing campaigns. But how do you attract the right customer to you?

“SMS marketing messages have a 98% open rate”

Using text messaging as one of your communication methods is a smart thing to do because all users in your target group own a mobile phone.

So what message are you sending to your customers? Research shows that messages that convey a sense of urgency have the exact opposite effect on Black Friday and Cyber Monday. “Hurry before it’s too late!”, “Only available for a limited time…” or “Hurry up…” don’t really deliver the desired results. That’s because everyone else is taking the same approach, so your message on Black Friday and Cyber Monday is nothing new and gets lost in the message of countless companies trying to compete for your customers’ attention.

So you ask yourself, what do you send your customers? Below we give you some tips from marketing experts.

Inform your customer about the value of Black Friday

“The perfect start to the festive season: Shop 50% off Christmas gifts this weekend!”

Black Friday is becoming an increasingly popular shopping period. Many of your competitors will be very active during Black Friday, so it’s important to not only tell people about the big savings, but also tailor your SMS message to your customer. A relevant message will encourage them to take action.

Messages with emotion

“Giving gifts makes you happy. Buy all your Christmas gifts at (company name) and get 25% off”!

Response rates to messages with emotion increase by 60%. Moreover, research shows that buying gifts for others is more rewarding than buying gifts for yourself. With the Christmas season approaching, it’s a good idea to remind customers and add some of that Christmas cheer to the message. The combination of a reminder to buy gifts and an emphasis on the relevance of your message will increase the likelihood that a customer will buy from you.

Emphasise loyalty

“As one of our loyal customers, we’ll give you an additional 20% off this weekend only.”

State your personal relationship with the customer. A text message will feel much more personal to your customer than an email, for example. Use this knowledge to ensure that your communication always has a personal touch. Emphasize how important your customers are to you and that you would like to reward them for their loyalty. For example, you could point out that loyal customers get more discounts than those who buy once every three years: “As one of our loyal customers, we’ll give you an extra 20% off this weekend.” This will remind the customer of their loyalty and reward them, and they’ll be happy to reciprocate with a purchase at your store.

Formulate the discount differently than others

“10 euro discount when you spend 80 euro or more! Don’t miss this special discount, check out our special offer right now.”

We have already mentioned in the previous lines that many of your competitors are competing for your customers’ attention. If you want to make your message more creative to stand out from the rest, the technique of disrupting and then rephrasing is a good option. This technique will unsettle the customer and then present them with an enticing SMS offer. Since the message destabilizes their usual mindset, you increase the chances of them visiting your store and or website.

Fear of missing out

“The 100 euro you had yesterday will be worth 150 euro this weekend.”

Give the following example, “Don’t miss out on this special discount, check out our special offer here.” This example plays on the note of fear of people missing out on something interesting, which is also known as loss aversion. This fear prompts them to take action to prevent the loss. The following message is also a good example: “The 100 euro you had yesterday will be worth 150 euro this weekend.” The benefit to the customer is clear. Less for more. This message includes, among other things, what they will lose if they don’t take advantage of the offer. If you present your message in this way, you take the customer out of their usual way of thinking. If the offer is only valid for a limited time, customers will know what to expect and realize that the offer will not always be available. It will therefore prompt them to take action.

Urgency with a twist

“You still have plenty of time to take advantage of our special discount offer, that is, until tonight.”

All of the previous tips show a sense of urgency, although we mentioned earlier that this is not always the best approach. However, in some cases it can work in your favour. The main thing to remember is to use this type of message in a different way to your competitors. For most other companies, this is the main point of their message. It’s more effective to create a sense of urgency in a different way than we’re used to, “You still have plenty of time to take advantage of a special discount offer with us, that is, until tonight.” The first part of this sentence is not something you would expect with a time-limited offer. However, the second part negates the first part and creates a sense of urgency without being obvious.

Use the accompanying landing page

“The holiday season starts this weekend! You usually get your gifts in December, but we do it differently. Click on this link to see our discounts and gift guide.”

Sometimes your message can exceed 160 characters. In that case, it’s best to add a link to a web page. Pique your customer’s interest with a text message and tell them more right on your website. This way you can reach your customer in a personal and unique way and still be able to tell them more than in your 160 character text message.

Black Friday and Cyber Monday are becoming increasingly popular stalwarts of customer bargains. Differentiate yourself right at the start of the customer journey with both your message and your communication style.

Text messaging provides more opportunities than you think. Click here to see more options or create a free SMS account with 20 SMS to try.