Summer, when every message sells: Why SMS marketing is the king of seasonal campaigns

Summer is the season of impulse purchases. The sun is shining, people are travelling, buying gifts, experiences, or summer gear. If you want to sell fast, easily, and exactly when your customer is on their phone, one tool wins, SMS marketing.

No other channel delivers your message as quickly, reliably, and effectively. In summer, when people are away from computers but never from their phones, it’s a must-have for smart marketers.

Customers are away from their computers. Why email isn’t enough?

In summer, people read emails less – they’re travelling, relaxing, offline. But they read SMS within 3 minutes on average. Fast. Simple. Direct.

What is SMS marketing and why now?

SMS marketing sends a message directly to the customer’s phone. In summer, it’s incredibly effective:

95% open rate within minutes

• Works offline
• Perfect for flash sales
• Simple format, clear call to action

SMS vs. Email marketing

How does an SMS gateway work?

An SMS gateway lets you send bulk messages online. With GoSMS, you can:

• upload and manage contacts
• send campaigns in minutes
• track performance in real time

Use it in a browser or via API. No software needed.

Summer SMS tips: What to send?

• “30% OFF today only! Click: www…”
• “Code SUMMER5 – save €5 until midnight”
• “Happy Hour 1+1 free from 3–6 PM!”
• “New arrivals in stock! See more: www…”
• “Free shipping ends in 3 hours”

🎯 Use: urgency, discount, CTA, link.

Summer is fast. Be faster.
🚀 Try GoSMS free and send messages that get read – even on the beach.