What mistakes not to make in SMS marketing?
There are a number of mistakes that companies can make when sending SMS messages. In this article, we’ll cover the most common ones so you can avoid them. Let’s cover them…
Mistake One: Not having consent to send SMS
One very common mistake that organizations make is not having consent from their customers to send them marketing SMS. If you too are sending your subscribers an SMS that contains a marketing message, you must have this consent. There’s no train running over it. You can include consent to send marketing messages via text message in your terms and conditions, which customers agree to when completing an order, or you can explicitly ask them to tick the consent box to receive this type of message, for example, when signing up for your newsletter.
Mistake two: You do not customize the content of the communication
Another mistake is failing to tailor the SMS message to the target audience. Companies send generic and impersonal messages to their customers and risk losing their interest and attention. Try to send SMS messages that include the customer’s name or perhaps a birthday or holiday wish. The text message can also include a reminder of their latest purchase and restock or a special VIP discount for brand loyalty.
Mistake three: You are sending too many messages
While it’s important to stay in touch with your customers, the key is to set the right frequency for sending SMS messages. If you send out too many SMS, customers may find them annoying. It’s important to strike the right balance within your business and send SMS messages that are relevant and timely instead of overwhelming them with too much information. By sending fewer messages that have more valuable content, you increase the chances of building a stronger relationship with your customers.
Mistake four: Not testing your SMS messages
Another mistake you can make when sending out text messages is that you don’t test these text messages before you send them. Testing is the key to success and making your message compelling, concise and effective. Testing your messages can include sending them to a small group of people and getting feedback, or using A/B tests to compare different versions of the SMS. This way you can see which SMS works better and which one you can send to the whole segment. This will improve their effectiveness and save you unnecessary costs.
Mistake five: You are not evaluating
It’s difficult to appreciate the power of text messaging as a communication channel if you don’t track and analyze the data. Sending text messages through a platform that offers data reporting is key to success in your communications strategy. The ability to look at and evaluate facts and figures related to ROI, engagement, critical changes for future communications, and other key performance indicators is integral to SMS marketing success.
As you plan your communications strategies for the next period, harness the power of SMS and be sure to avoid the mistakes mentioned above that could cost you unnecessary time and expense. Use the GoSMS platform to start communicating effectively with your customers.
