What should a Christmas marketing SMS have that will engage and not annoy your customers?

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At the end of the year, the shopping spree peaks. No sooner is Black Friday over than Christmas is here. Take advantage of SMS marketing at this time for its benefits, high open rates and quick reach. But how not to put off customers with SMS marketing during this crowded period? Here are our tips!

1. Personalisation

Even if it’s mass communication, customers will appreciate it if you try to make SMS feel personal. Perhaps even a simple salutation like “Dear Customer” or “Hi [name]” can make a big difference. You can read more about personalisation in our article: Why is it important to personalise SMS messages?

Example:
“Hi Jana, Christmas is here! 🎄 We have a 20% discount on your entire purchase. Use the code CHRISTMAS when ordering on our e-shop. [link]”

2. Friendly tone and Christmas atmosphere

You can create a Christmas atmosphere and a friendly impression with your customers by using emoji. But use them judiciously so that they are not too cluttered but eloquent enough. You can use them to indicate gifts, snow or symbols of Christmas, such as the Christmas tree.

Example:
“🎁🎄 The Christmas offer is here! Get gifts for your loved ones with 15% off everything! Code: CHRISTMAS15. [link]”

3. Call to Action (CTA)

Christmas is a time when customers are looking for special offers, gifts and unique experiences. If you’re offering a limited time frame, make that clear. This creates a sense of urgency that motivates customers to buy immediately.

Example:
“⏰ Don’t miss out! Our Christmas offer is only valid until Wednesday. Get 30% off all products, today only! 🎁 [link]”

4. Clear customer benefit

Keep it short, concise and clear. Long texts can put customers off.

Example:
“🎁 Special Christmas offer! Get 20% off everything. Use code CHRISTMAS20 on our e-shop. Valid until 31.12. [link]”

5. Thank you and best wishes

Don’t forget the most important thing: thanks and best wishes for the New Year. This will make your customers feel part of the community. Show that you value your customers.

Example:
“Thank you for being with us! 🌟 We wish you a Merry Christmas and a Happy New Year. We look forward to seeing you in 2025!🎄”

In conclusion

Finally, a few key tips for your Christmas SMS campaign.
Respect your customers and schedule your mailings for an appropriate time of day. At the same time, don’t forget about the length and quantity of SMS so you don’t put customers off. Don’t combine multiple promotions in one SMS. Focus on what’s most important and remember that it can also be a good luck and health wish.

Join us at GoSMS.eu and try our platform for free! For new users there is a gift 🎁.