9 SMS Marketing Tips to Increase Your Revenue in 2023

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SMS marketing is one of the most effective marketing channels you can use to communicate with your customers. It is also much more effective than email marketing. Why, you ask? Because with SMS, you can get your message to the right customer at the right time.

We’ve put together 9 tips to help you increase your revenue in 2023 with SMS messaging.

Identify yourself

Your brand is the most important aspect. Without a quality brand, your brand would get lost amongst the rest. Imagine getting a text message with a great offer and you don’t know who it’s from. To avoid deleting this “anonymous” message, use a custom sender name service. This allows you to send SMS messages under your own brand name, which will appear in the header of every SMS message you send to a customer. This branding of your SMS will help your brand to be remembered by your subscribers. It’s also been found that SMS messages tagged in this way are 70% more successful in getting read and completing the desired action.

Build brand personality

Studies show that having a unique brand personality is just as important for businesses as it is for customers. 380 survey participants who received a marketing SMS message confirmed that brand personality influences brand trust and increases brand loyalty.

This allows customers to form a relationship with your brand in much the same way they form relationships with each other in a social context. Brand personality can differentiate and create a competitive advantage in the minds of your customers if the brand is indistinguishable from your competitors.

Be short and to the point

Increase open rates by keeping your message short and concise. A single text message is limited to a 160 character limit. As a result, this means that your message must be written to be direct, concise and ideally 160 characters long.

If you are embedding a web URL, it is ideal to use a URL shortener. This will leave more space for your message. However, be careful when using emoticons or special characters that may take up too much space. The same applies when typing diacritics, where the message can be truncated to up to 70 characters.

Ask yourself

Before sending an SMS campaign, ask yourself what your customer will get out of the SMS message. This way you can create a text that will catch the recipient’s attention. Use specific words that will help the customer imagine the emotional experience of the offer.

Personalize the message

Tailoring SMS messages to your target audience will get more people to respond to messages that speak directly to them. Go back to point one and make sure you use your brand name and your customers’ names, among others, in your communications.

Send SMS at the right time

Don’t forget to time your SMS messages correctly. Since the phone is a major part of everyone’s life and we have them constantly at hand, this factor plays a significant role. Don’t neglect it.

Encourage action

Include an incentive in your message. Whether it’s a discount, a bonus, a gift or a contest. Create an urgent and time-limited offer that will only be valid for, say, 24 hours. Or that the offer will only be valid for the first 100 leads.

Have a clear CTA

Every text message should include a clear call to action. An action that the recipient must take. Below are some examples of high-performing CTAs you can use in your campaigns.

  • Subscribe for free today
  • Click here
  • Read more
  • Discover more
  • View this text
  • Share code with
  • Reply to
  • Enter code at checkout
  • Go to
  • Get it now
  • Check your progress
  • Register
  • Book
  • Don’t miss out
  • Take advantage of the offer
  • SMS [word] to [number]
  • Earn more with [word]

Offer added value

Avoid so-called empty communication that adds no value. Always offer valuable information such as links to articles, product/service information packs, current offers, etc. Build trust with your customers by keeping your existing customers informed, educated and engaged.

Use SMS to streamline your communications right away

With our tips, you can not only streamline your business processes, but you can also easily create an immediate positive experience for your customers. Simply set up your SMS campaign in GoSMS and send today.