Back to school! Tips for SMS marketing strategy

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The end of summer is approaching and with it the space for a new SMS campaign “Back to School”. If your target group is parents of young children or perhaps college students, use this time to your advantage. One of the most effective tools in this regard is SMS marketing. With high message open rates and direct communication with customers, SMS marketing is becoming an invaluable way to engage parents, students and teachers as they prepare to head back to school.

1. Audience segmentation

Segment your contact list by relevant criteria such as age of children, school level or location. This will allow you to create more relevant campaigns. In our GoSMS app, you can easily edit your contacts and create unlimited segments as it suits you.

2. Personalize your messages

Take advantage of SMS personalization. Start addressing recipients by name and offer them specific discounts or products that match their needs. Why is it important to personalise SMS messages? That’s what we focused on in our last article.

3. Offers and discount codes

Use SMS to deliver exclusive discount codes or special offers. For example, “Get 15% off school supplies when you enter the code “school15” can be an effective incentive to make a purchase.

4. Timing

Schedule the start of your campaign so that SMS arrives at the most convenient time. For example, a few weeks before the start of the school year, when parents and students are actively shopping for school supplies. The GoSMS environment is ready for you to fully automate the sending of your bulk SMS. Take advantage of this and plan ahead.

5. Call to Action (CTA)

Every message should include a clear call to action. Whether it’s “Visit our store today.” or “Click this link to shop online,” a strong CTA is the key to success.

Examples of successful SMS campaigns

  • Back to School Contest: Offer a contest where customers can win free school supplies with a purchase over a certain amount. Send an SMS with simple instructions on how to participate.
  • Exclusive shopping promotions: Inform your customers about special promotions such as nightly sales or discounts for loyal customers. “Tonight only: 20% off all school supplies!” can attract a large number of customers.
  • Last minute shopping reminders: The start of the school year is approaching and many parents still haven’t purchased all the things they need. Remind them with a short text message. Visit us and get 10% off!”

In conclusion

SMS marketing is a powerful tool that can give your business a significant boost in sales during the “Back to School” season. The key to success is proper segmentation, personalization and precise timing of your campaigns. Tap into the potential of SMS marketing and reach your customers.