Black Friday Countdown: Your SMS Campaign Schedule for the Final 30 Days

Black Friday 2026 is approaching! Your customer database is ready, but do you know when to send your SMS messages and what they should say?

This year, Black Friday falls on November 27, followed by Cyber Monday on November 30. If your contact list is ready, now is the perfect time to plan your communication.

Haven’t prepared your SMS database yet? Read our previous article “Why Does a Successful Black Friday Start in September? How to Prepare Your SMS Database”, where we explain how to collect contacts, segment your customers, and get everything ready for the biggest shopping season of the year.

Black Friday Schedule: 5 Steps to a Successful Campaign

1. Four Weeks Before (October 28–30): Build Excitement

Don’t reveal all your discounts just yet. Let customers know that something special is coming. Give them a sneak peek at upcoming offers and use this final opportunity to grow your SMS contact list.

Goal: Build anticipation and attract new subscribers.

2. One Week Before (November 20): VIP Early Access

Reward your most loyal customers! Offer them an exclusive discount or the opportunity to shop before everyone else.

Create a separate VIP customer group in GoSMS and prepare a special offer just for them.

Goal: Strengthen customer loyalty and generate early orders.

3. Black Friday (November 27): The Big Launch!

It’s time to reveal your main offer. Your SMS should be short, clear, and include a strong call to action.

Don’t forget to include a direct link to your discounted products. Customers should be able to reach your offer with just one click.

Goal: Drive traffic to your online store and increase sales.

4. Final Day (November 29): Ends at Midnight!

Some customers may have postponed their purchases. Remind them that the discounts are about to end.

A limited-time offer can encourage undecided shoppers to complete their orders. Just make sure the stated deadline is genuine.

Goal: Encourage last-minute purchases.

5. Cyber Monday (November 30): A Second Chance

Black Friday may be over, but the shopping season continues!

Prepare a special Monday offer for customers who haven’t made a purchase yet. This could be a different discount, selected products, or free shipping.

Goal: Reach undecided customers and generate additional orders.

When Should You Send SMS Messages and How Often?

Timing is just as important as the message itself.

Try sending messages in the morning between 9:30 AM and 11:30 AM or in the early evening between 4:00 PM and 7:00 PM. You don’t have to send your messages exactly on the hour like your competitors. Test different sending times and compare the results.

And how many SMS messages are enough? As a starting point, we recommend 2–4 relevant messages per customer throughout the campaign.

Tip: Segment your database into loyal customers and bargain hunters. Each group can receive a different offer. Don’t automatically send all five messages to everyone.

4 Black Friday SMS Templates

Looking for inspiration? We’ve prepared four short templates that you can easily customize for your online store.

TEASER – 4 Weeks Before

YOUR SHOP: Black Friday is coming! Get ready for deals you won’t want to miss. Stay tuned: [link]

VIP – One Week Before

YOUR SHOP: VIP early access starts now! Shop before everyone else and get 25% off. Your code: VIP25. [link]

START – Black Friday

YOUR SHOP: BLACK FRIDAY is here! Save up to 40% starting now. Shop your favorites: [link]

LAST CALL – Final Day

YOUR SHOP: Last chance! Black Friday discounts end tonight at midnight. Shop before it’s too late: [link]

Plan Your Black Friday SMS Campaign in October!

With scheduled SMS sending in GoSMS, you can prepare your entire campaign in advance. Simply create your messages, select your recipients, and schedule the exact date and time for delivery.

In November, you can focus on tracking results and processing orders instead of preparing messages at the last minute.

GoSMS_Black_Friday_2026_harmonogram_checklist_EN

We’ve prepared a practical checklist with all the important dates and tasks to help you stay organized.

👉 Schedule your campaign with GoSMS and stay one step ahead of the competition!