Black Friday SMS campaigns to engage your customers
Black Friday is one of the most important shopping events of the year. On this day, customers are ready to spend, so it’s crucial for businesses to make good use of all the marketing tools available, including SMS marketing. Well thought out SMS campaigns can be the key to a successful Black Friday as they offer a direct, fast and personal way to communicate with customers. In this article, we’ll look at tips on how to create Black Friday SMS campaigns that really engage and motivate customers to buy.
Unique offers
Customers expect special discounts and offers during Black Friday. The SMS message needs to contain a clearly defined and attractive offer that is instantly understood. Use strong and enticing words such as “Mega Discount”, “Exclusive Today”, “Only for you” or “Last Chance”. For example, a text message might look like this:
“BLACK FRIDAY: 50% off everything + free shipping! Valid until midnight. Shop now at [link].”
Personalization
Personalizing messages increases the chances that customers will read and respond to the SMS. Using the recipient’s name or specific information related to their previous purchases or preferences can greatly increase the effectiveness of a campaign. A personalised message could be something like this:
“Joseph, exclusively for you 30% off your favorite product during Black Friday! [link]
Why is personalization so important in marketing? That’s what we looked at in our article Why is it important to personalize SMS messages?
Readability
Each SMS should have clear instructions on what the customer should do. Clearly define the action you expect, whether it’s clicking a link, visiting a store or using a discount code. Use calls to action such as “Buy now”, “Get a discount” or “Don’t miss your chance”.
“Hurry up! Choose now and get 40% off with code BF40 at [link].”
Promotion time limited
Black Friday is all about limited time promotions, and you can take advantage of this in your marketing SMS. Creating a sense of urgency encourages customers to act quickly. Expressions like “today only,” “while supplies last,” or “valid until midnight” work very well.
“Today only! Get 50% off all merchandise! Offer ends at 11:59pm. Shop here: [link]”
Early notice of promotions
One clever trick is to inform customers of upcoming discounts before Black Friday. This strategy creates anticipation and excitement:
“Get ready! Our Black Friday deals start in 24 hours. Don’t miss out on discounts of up to 70%! Read more here: [link]”
Avoid spamming
While SMS marketing is highly effective, be careful not to overwhelm your customers. Only send SMS messages when you have a really special offer and avoid communicating too often. This way, customers won’t feel overwhelmed and will trust your brand.
In conclusion
Black Friday is an opportunity that no brand should miss, and SMS campaigns are an ideal way to reach customers quickly and effectively. The important thing is to engage customers and convince them that your offer is their best shopping choice. Create your Black Friday campaign in GoSMS now.
