Cyber Monday: How to Use the Last Shopping Opportunity of the Year with SMS
1. Introduction
Cyber Monday is the day following Black Friday and belongs among the biggest online shopping events of the year. For e-commerce, it represents the last significant opportunity to reach customers before the end of the year, when people are motivated to shop and actively look for advantageous offers.
The aim of this article is to show how SMS marketing can help maximize sales precisely during this intense shopping peak.
2. Cyber Monday in Numbers
In 2024, Cyber Monday in the United States reached online sales of 13.3 billion dollars, which meant year-over-year growth of more than 7 percent. Mobile devices made up approximately 57 percent of all purchases, that is about 7.6 billion dollars.
Global online revenues during Cyber Monday 2024 exceeded 49 billion dollars. For comparison, Black Friday in the same year generated online sales of 10.8 billion dollars.
From these numbers, it is clear that Cyber Monday has fundamental importance for e-commerce and that the mobile environment plays a key role. This is exactly the reason why instant communication through SMS can significantly support sales.
3. Why SMS Works for Cyber Monday
Speed and Reliability
SMS messages have very high deliverability, and an average open rate of up to 98 percent is often mentioned. Approximately 90 percent of messages are read within three minutes of delivery. This is a huge advantage during short and dynamic campaigns such as Cyber Monday.
What Types of SMS Work
- Notifications about the start of the sale
- Personalized offers for different customer segments
- Last-minute discounts and time-limited actions
- Reminders for customers who did not complete their purchase
Results of SMS Campaigns
The average click-through rate for SMS campaigns is often around 19 percent, and the conversion rate can reach 20 to 30 percent. In the e-commerce context, SMS has long been one of the most effective sales channels.
4. Strategy for a Successful SMS Campaign
Proper Timing
The beginning of the day is ideal for informing customers that the sale has just started. The afternoon is a suitable time to send a reminder. A few hours before the end, a final call to action is usually the most effective and supports a quick decision.
Segmentation and Personalization
Each customer has a different level of interest, purchase history, and basket value. Segmentation makes it possible to create messages that feel more personal and increase the likelihood of a purchase. Simple adjustments such as addressing the customer by name or highlighting products the user previously viewed have a large impact.
Quality Content
An SMS should be short, clear, and oriented towards one specific action. The message must contain a clear CTA, such as “Shop now” or “Get your discount”. It is also important to express a time limit, which supports the customer’s decision-making.
5. Case Studies and Examples from Practice
Example 1: Electronics
An e-shop focused on electronics sent an early-morning notification about the start of a discount on laptops. In the afternoon, it added a reminder. As a result, orders increased by almost 40 percent compared to a regular day, and the average order value increased by 15 percent.
Example 2: Fashion Retail
A fashion brand divided customers according to purchase history. Customers with lower activity received a lower discount, loyal customers a higher one. The campaign delivered an extremely high ROI because it activated both groups without unnecessary blanket discounting.
Lessons
One SMS is not enough for an all-day event. It is better to assemble a small series of messages that are relevant, gradually deliver information, and do not disturb the customer’s comfort.
6. How to Combine SMS with Other Channels
SMS works best in combination with other channels. For example, email can announce the upcoming event, while SMS motivates a specific action at the right moment. Push notifications and social networks help build wider awareness. Together, they create a compact multichannel strategy that leads to higher conversion.
7. The Future of SMS Marketing in Seasonal Campaigns
The trend is heading toward hyper-personalization, interactive messages, and the use of artificial intelligence, which can better predict when and to whom the message should be sent. Mobile purchases are taking an increasingly larger share, and SMS is therefore becoming more important, especially during short, intense campaigns such as Cyber Monday.
8. Conclusion
Cyber Monday is the biggest online shopping event of the year and represents the last chance to reach customers before Christmas. SMS marketing is extremely effective during this period thanks to its speed, reliability, and high response rate. A well-prepared SMS strategy can significantly increase sales and help make full use of the potential of this shopping day.
If you want to use the power of SMS marketing in your own business as well, register for GoSMS for free and prepare your successful Cyber Monday campaign today.
