How to increase your Black Friday sales even more with SMS?

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November is fast approaching and it’s once again time to plan your marketing strategy for Black Friday and Cyber Monday. Be sure to include SMS marketing messages in this strategy. These allow you to create personalized bulk messages and send them to hundreds to thousands of customers at a time in seconds.

Why are SMS messages statistically ranked as one of the most effective marketing vehicles for communication?

The power of SMS messaging is that it has the highest click-through rate compared to other marketing channels. It is as high as 36%.

And what other interesting statistics do SMS messages provide?

  • SMS has the highest open rate (up to 98%) than any other channel.
  • 90% of SMS messages are opened within 3 minutes of delivery.
  • 79% of the population uses coupons and discount promotions only through their mobile phone.

Recommended tips for sending SMS marketing promotions on Black Friday and Cyber Monday

Not all SMS marketing messages are the same. To have a truly fine-tuned marketing strategy, you need to create a plan first. Don’t forget about message personalization, segmentation or delivery dates… all of which can play a big part in your success.

3 guaranteed tips that work

  • The most effective SMS is one that is personalized and customized to either the recipient’s name or shopping preferences.
  • SMS can be segmented into groups to better optimize targeting.
  • The SMS message should include a clear call to action in the form of a link for better results.

What SMS messages to send before Black Friday and Cyber Monday?

SMS marketing can be put into practice in a variety of ways:

  • A loyalty program in the form of an offer of bonus points or free shipping.
  • SMS reminders of upcoming events such as sales or special events in store.
  • SMS contest with prizes that promote engagement and encourage customers to make additional purchases during Black Friday and Cyber Monday.

Use shortened URLs in your SMS marketing campaigns

Take advantage of shortened URLs in your SMS messaging. We recommend using either Bit.ly or Ow.ly, which will be great helpers. Through these shorteners, not only will you save on character count versus a traditional URL, but you can use them to track real-time statistics and data to quickly evaluate how your SMS campaign is performing.

Sample SMS messages for Black Friday

Need some inspiration on what these SMS messages should look like? Here’s a selection of some Black Friday SMS messages.

The {company} Black Friday sale is just starting. Shop online with a huge 20% discount, including products on sale. More at {link}. Send a STOP message to unsubscribe.

 

We’ve discounted the most popular products to half price. The promotion is only valid on Black Friday at the online store {company} . To opt out, reply STOP.

 

Save during Black Friday and shop at {store name} {store URL} . Use promo code BLKFDY and get 20% off your next purchase. Start shopping now! To check out, reply STOP.

 

Show this SMS in store {store name} and get 25% off your purchase. Hurry, this offer ends at 6pm on Cyber Monday! To unsubscribe text message STOP.

 

Pssst, {name}! {Store Name} has a special offer just for you. Click the link to get exclusive access to the Black Friday special offer: {URL link} To unsubscribe, reply STOP.

 

Black Friday madness at {store name} is here! For this weekend only, get 2 for 1 on select items in store and online. {URL link} Send a message to STOP.

 

Take advantage of free shipping on Black Friday and Cyber Monday at {store name}. Valid on all online orders until midnight. Only a few hours left! To opt out, reply STOP.”

 

Harness the power of text messaging and get ready for the biggest sales event of the year, Black Friday and Cyber Monday. It would be a great shame not to take advantage of this opportunity. Plus, we have free credit for all newly registered customers with GoSMS to try out SMS messaging.