How to Prepare Marketing SMS for Black Friday and the Autumn Season
Autumn is the time when the market heats up towards the peak of the year. Customers are looking for fall sales, Christmas gifts, and most importantly, waiting for Black Friday. For businesses, it’s the perfect chance to boost sales, strengthen customer relationships, and get ahead of the competition. One of the most effective tools is the marketing SMS, delivered instantly and with a 98% open rate, it ensures your message won’t be missed.
Why Autumn and Black Friday Are Key for Businesses
- Seasonal shopping – people spend more, searching for discounts and gifts.
- Black Friday – the biggest shopping event of the year, when customers expect deals and are ready to buy.
- Competition – whoever reaches customers early and effectively wins.
How to Plan SMS Campaigns the Right Way
- Start early – remind your customers at the beginning of November.
- Campaign peak – send the most intensive SMS right before and during Black Friday.
- Autumn season – don’t forget to use Halloween or fall sales as a “warm-up” for the big days.
Practical Tips: Segmentation, Personalization, Timing
- Segmentation – tailor your approach for loyal customers vs. new ones.
- Personalization – use the customer’s name, suggest products they viewed.
- Timing – best in the afternoon or before weekends, when people have more time to respond.
Inspiration: Example SMS Texts
📱 Black Friday
„Black Friday is here! Up to 50% off everything today only ➡ [link]. Don’t miss it! – [Your Company]“
📱 Autumn Sale
„Our fall campaign starts now 🍂 Get 30% off selected products until Sunday. Click here ➡ [link]“
📱 Halloween
„Spooky discounts 🎃 25% off your entire purchase – today only! Shop now ➡ [link]“
Start Planning Now
The autumn season is short, and Black Friday lasts only a few days. Start planning your campaigns now – SMS have a 98% open rate and are the fastest way to get your offers directly into customers’ hands.
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