How to Write an Effective Christmas Marketing SMS

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Christmas is the time when customers are looking for inspiration, gifts, and special offers. Christmas SMS are one of the most effective tools to reach them directly. In this article, you’ll learn why Christmas SMS work, how to write them so they actually sell, and get ready-to-use SMS templates you can implement immediately.

Why Christmas SMS Work

  • Speed – The message arrives instantly on the customer’s phone.
  • High open rate – SMS messages are almost always read, unlike emails.
  • Christmas emotions – Positive holiday feelings increase willingness to buy.

How to Write an Effective Christmas SMS

  1. Clear value – Customers should immediately know what they get.
  2. Personalization – Use their name or segment by preference.
  3. Offer – Discount, gift, free shipping, or exclusive product.
  4. CTA (Call to Action) – Clear instructions on what the customer should do (e.g., “Order now”).
  5. Brevity – Keep it under 160 characters.

When to Send

  • Advent period – Start sending gift ideas and offers in December.
  • Last-minute offers – For late shoppers.
  • Post-Christmas sales – Encourage additional purchases.

Recommended times: 10:00–12:00 and 17:00–19:00.

Tips for Success

  • Segmentation – Divide customers by interest, purchase history, or location.
  • A/B testing – Test different text versions.
  • Legal compliance – Follow GDPR and obtain marketing consent.
  • Reliable SMS provider – Ensures delivery and reporting.

10 Ready-to-Use Christmas SMS Templates

E-Shop

  1. „🎄 20% Christmas discount today only! Order now, gifts arrive on time. 👉 [link]“
  2. „Tree full of joy! Pick a gift with 15% off until midnight. 🎁 [link]“

Services
3. „Make your holidays brighter! Book Christmas cleaning with 10% off. 🧹 [link]“
4. „Christmas car service with free gift! Book online. 🚗 [link]“

Restaurants
5. „Christmas dinner with us? Reserve a table and get a free dessert! 🍰 [link]“
6. „Celebrate holidays with our catering – order by Dec 20 and get 10% off. 🎄 [link]“

Beauty
7. „Christmas care for you! 20% off all beauty packages. 💅 [link]“
8. „Give beauty under the tree – book Christmas wellness package today! 🌟 [link]“

B2B
9. „Prepare your business for the new year – special Christmas offer until Dec 24. 📈 [link]“
10. „Christmas gift for your clients? Order marketing materials with 15% off. 🎁 [link]“

Common Mistakes

  • Too long text
  • Weak CTA
  • Poor timing

Conclusion

Christmas marketing SMS are a fast and effective way to reach customers during the busiest time of the year. Try our SMS templates for inspiration for your own campaigns.

Try GoSMS and send SMS that get read anytime.