Important SMS marketing statistics you should know about
SMS marketing is a very interesting and effective tool in your communication with your customers. If you are thinking about whether to include this tool in your communication, we have prepared some interesting statistics that might help you in your decision.
- Approximately 84% of the world’s population owns a smartphone. (Source: Bank Mycell)
- 41% of consumers prefer SMS communication over email. (Source: Thrive)
- 9 out of 10 people will open an SMS. (Source: Mobile Monkey)
- More than 72% will read an SMS within 5 minutes. (Source: Simple Texting)
- 80% of people who redeem discount coupons used their SMS form in 2022. (Source: Fox West Texas)
- Consumers are more likely to open (about 10%) SMS messages with an interesting discount offer than they are, for example, SMS messages with information about a new product launch. (Source: SMS Comparison)
- Up to 74% of consumers would like a support person to respond to their SMS message, not an automated robot. (Source: GlobeNewswire)
- 45% of potential customers would purchase a promoted product or service after receiving an interesting SMS. (Source: Slick Test)
- By the end of 2024, there will be up to 7 billion mobile phone users worldwide. (Source: Statista)
In addition to the above statistics, it is important to note, among other things, how SMS open rates compare to other communication channels. According to data from ManyChat, SMS messages have up to a 98% open and read rate compared to a 20% open rate for email campaigns. This makes SMS messaging a great tool to effectively reach customers.
Another key statistic is the click-through rate of SMS messages. According to ExaBytes, the click-through rate for marketing messages sent via SMS is 9.18% higher than any other communication channel. So companies can also expect higher engagement rates and more conversions when promoting their products or services.
In addition, it is also important to note that SMS is one of the most effective ways to reach customers anywhere and anytime. According to Simple Texting, up to 72% of users read an SMS message within 5 minutes of its delivery. This makes text messaging a great option when you need to reach a customer with a limited-time promotion or flash sale.
In conclusion, SMS marketing is one of the effective ways to reach your customers quickly with an interesting offer. Try the power of this communication channel and register your account with GoSMS. For new customers, we also have free credit.
